Blenheim Design have noticed the rise of traditional florals and classic detailing in recent bakery and café interior designs across England.After a second Peggy Porchen shop launched in Chelsea, Blenheim Design had to investigate what all the ‘pinkie chintz’ fuss was all about.
The recent feminine style trend sweeping through London Patisserie interiors isn’t a return to an excess of florals, feminine shabby-chic décor and lace made popular a decade ago. London Patisseries and cake shop designers are adopting classic interior details and introducing a soft and eclectic spin to create friendly interiors and a photographic destination for Instagram posts.
The Peggy Porchen Chelsea café and cake shop has taken the popular feminine styling to a new level, where cakes are as important as the floral art and roses always bloom - the result is an indulgent escape into a dreamlike world.
Even on the rainiest of days the pink shopfront adorned with roses was unmissable and there were no shortage of passers by taking photos of the seasonal floral installations.
The Chelsea artisan cake shop has the café and lounge on the ground floor, whilst The Chelsea Rose Room and Pink Peony Bar occupy the transformed basement level.
Dominating the entrance is the white marble counter featuring a longbrass framed chilled display. These materials continue through to the rear counter with high displays of seasonal gifts and glass jars filled with coffee beans. The feminine brand spirit comes from pastel point of sale and merchandise, loosely draped flowers and pink patterned floor tiles.
Further into the café customers have a choice of comfortable seating areas gently segregated by white chest height screens reminiscent of a parlour. The ground floor is comfortable enough for morning groups of mothers as well as individuals dropping by for a good cup of coffee.
The colour and material palette is a mix of soft pastels in spearmint, pink and powder blue furniture mixing with calming pure whites and an earthy solid oak parquet floor.
The pastel coloured furniture tables and chairs sits amongst bespoke pendants, turned wood screening details, antiqued mirrors and detailed classic panelling. The interior is charming and fairy-tale like with a touch of magic from Alice in wonderland.
Yet looking around, the girly touches come from panelled walls featuring Kerrie Hess wallpaper, white marble and upholstered fixed seating in equally pastel colours as the numerous floral vases around the interior.
By entering this Peggy Porchen artisan shop we were transported to a world of escapism. The interior is like walking into a rose garden at Barbie’s dreamhouse, and where unicorns are doing the baking to be able to demand the prices for pastel coloured macaroons.
The interior designers have succeeded in creating a comfortably luxurious patisserie space which fully encapsulates the unique and distinctive Peggy Porchen brand.