Blenheim designers love how Greenwood is multi-faceted venue created out of a riot of styles, colour and fun. Blenheim Design came across recently opened Greenwood by ETM restaurant group, situated off the corner of Victoria Street.
It’s not everyone’s thing to get excited about a new London sports bar, however Greenwood in the Nova Victoria development has a lot more to offer. This sports bar comes with a twist – not only is venue over two floors with great views out over the fancy new development off Victoria Street, it has a restaurant, makes a mean cocktail, and also has its own brow bar and barber salon to get stylish cuts.
When entering off the main approach we were greeted by flying taxidermy flamingos and inquisitive mounted zebra heads.
The cavernous site has been artfully zoned on the ground floor with each area radiating from the large central bar with four copper beer casks towering above the centre island. These copper vessels have large diameter copper feeder pipes that descend and envelop the bar perimeter at high level.
This architectural design feature is highlighted by the suspended perimeter gantry with luminous blown glass shades mounted on to the expanse of antique mirrors.
The curved bar front corners are decorated with blue tiles that wouldn’t be out of place in a public swimming pool, but the juxtaposition of styles doesn’t end here.
The smooth bar top is a warm dark finished wood with elegant bronze mesh recessed drip trays instead of traditional towelling mats and the straight bar front areas are decorated with vertical fluted timber strips in the same wood finish.
The shiny and fancy polished areas of the ground floor interior are offset with less expensive finishes and details such as the exposed ceiling slab and services routes, and the bar apron flooring of black and white tiles in an interesting triangular pattern which disperses into the simple grey poured floor surface.
The fixed and loose seating throughout both floors are a riot of colours, textures and patterns. Geometric zig-zag patterns and animal prints are intermingled with bold coloured leathers which wouldn’t go out of place in a Memphis style interior.
The addition of the gymnasium pommel horse items and the riot of bright pastel colours painted within exotic timber cubes that make up the display shelving makes the interior a quirky and fun place at every turn. The brow bar and the barber salon are positioned on a raised area just off one side of the bar and the suspended lighting rafts cum planter boxes have been finished in the same exotic timber veneer and with faux indoor planting to soften the hard edges.
The hard surfaces throughout the ground floor, stairs up to and including the mezzanine are most notably a blend of blue, white, black tiles, white composite worktop to the kitchen pass, exotic timbers, fluted glass, textured effect plastered walls, pastel aqua painted walls surfaces, dado height steel cladding and the mezzanine sports bar has an intricate copper effect and exotic timber panelled bar front.
In fact the sports bar on the mezzanine is the most toned down area of entire interior, but that might be due to there being a large balustrade down one side and less wall space for the designer to decorate as it is already taken up by lots of large TV screens to watch the sports.
Feature lighting away from the central bar area is also an eclectic mix of styles. There are so many varieties of lighting sources it is worth mentioning the majority to remind us at Blenheim Design how intriguing this interior is.
Apart from some background lighting of directional track and spots, the lighting scheme was indulgent with; surface mounted exposed bulbs, anglepoise table lamps, large bulbous pendants in coppery tones, oversized white spheres and hemispheres, swan neck aluminium sign lights, large anodized metal trough shades above the games tables, giant cut crystal circular pendants, simple modern wire and globe wall lights and a large neon triangle pendant.
Whether or not we at Blenheim Design have really come to terms with the vast array of items to take in at Greenwood is irrelevant, as the interior is fun and the service was fast and very friendly which is what is needed on a cold day in the capital.
With the handy location only being a stone’s throw away from the bustle of the Victoria Railway Station, we can see this becoming a very popular destination for locals and tourists alike.
GREENWOOD SPORTS BAR, 170 Victoria Street, London, SW1E 5LB